Jamie Banks Logo

Ive recently started to design logo for a client Jamie Banks. Here is the brief that I was set...

Hey heres a brief

Jay Banks is a Personal trainer and studio instructor that offers 1 on 1 and small group training sessions in Weight lose, Body scuplting, Pilates, Muscle & Strength training and Sports spicific Training

The logo needs to be something that will attract both male and female clients looking to get healthy and fit but at the same time fun.

The first logo with one the attachment with the guy holding the kettle bell and the second on that is pilates are my favs

hope thats enough

xx

Basing myself on this brief I started to research into other fitness and gym logos. I wanted to create something that looked like it was good to get yourself fit etc. I did a few sketches and this was one of them that I preferred the most. I wanted to get it into the computer to edit and see what other designs I could come up with from working from it using this as grounding.

Development Process

I set up a document and set these designs to the client to see what he thought about them this was his response...

Hey i really like the idea of the arm but i also need to show a soft side for women that like to lunch can connect with

So having 'Jay Banks' as the centre with the arm coming out the right side and the softer image on the left some how.
                      PT

Also Can the LOGO and writing will be in bright orange on black when printed.

Ive attached some softer fitness images but if you need more i can get them for google

Thanks so much for helping me i really do appreciate it.